Graphic Designer · Packaging, Print & Amazon Content · Faisalabad, Pakistan
Muhammad Rizwan — 8+ years designing print-ready packaging, Amazon A+ content, and listing visuals for brands that want their products to look right on the shelf and on the detail page.
01 — Brands
A selection of Amazon brand owners, manufacturers, and direct clients across Home & Kitchen, Apparel, Beauty, and Lifestyle categories. Click any linked brand to visit their storefront.
02 — Services
The studio operates as a focused, end-to-end practice. Engagements can begin at strategy and run all the way through to the final delivered files, or pick up at any single surface the brand needs help with.
Hero images, infographics, and lifestyle creatives engineered to lift click-through rate and conversion rate. Every PDP image set is built mobile-first, answers customer questions visually, and clears Amazon compliance on the first pass.
Enhanced brand content modules that turn a product detail page into a brand store. Comparison charts, lifestyle modules, A+ brand stories, and Premium EBC — designed to reduce buying hesitation and lift conversion across the catalog.
Full storefront builds with category pages, brand-story pages, and shoppable image tiles. Storefronts are designed as a continuous brand experience, not a collection of disconnected landing pages.
Structural packaging design that survives the press and the supply chain — dielines, master cartons, retail boxes, inlay cards, and inserts. Print-ready artwork with accurate color, bleed, and dieline specifications, every time.
Brand identity, marketing collateral, and one-off design sprints. T-shirt and apparel graphics, sportswear visuals, UI assets, and campaign creative — executed with senior craft and a freelancer's turnaround.
Competitor research, category analysis, visual gap audits, and keyword research. The strategy layer that sits underneath every visual — making sure the listing stands out while remaining compliant and conversion-ready.
03 — Work
A selection of recent engagements across packaging, Amazon A+ content, and listing visuals. Click any project to open the case study.
Full portfolio on Google Drive
04 — About
Muhammad Rizwan is a graphic designer based in Chak Jhumra, Faisalabad, Pakistan, with 8+ years of experience across packaging design, print-ready artwork, brand identity, and e-commerce visuals. His work spans consumer-goods brands, apparel, sportswear, and lifestyle companies — with a strong track record on Amazon-marketplace projects including A+ content, listing images, and storefront design. He has completed over 500 projects with an 86% client retention rate, and today runs an independent practice for brands that care about how their work looks on a shelf, on a screen, and in a customer's hands.
His approach is conversion-first, not decoration-first. Good design should answer customer questions before they have to ask them — whether that customer is browsing an Amazon listing, picking up a retail package, or scrolling past a social post. Rizwan builds visuals that communicate value quickly: clear hierarchy, honest feature callouts, and a system that holds together across every surface the brand touches. Every project begins with research — competitor analysis, category positioning, and the brief behind the brief — so the design decisions are grounded, not guessed.
Clients usually come to him for one deliverable — a packaging artwork, a brand refresh, a listing image set, an apparel collection — and leave with a clearer understanding of what their brand actually is. Rizwan spends time on the parts of the project clients do not see: the spec block hierarchy, the compliance details, the comparison-chart logic, the rounds of refinement that do not make it into the final presentation. His reputation is built on that invisible work, and on the long relationships that follow it — including multi-year engagements with brands like HBK Blankets (textile manufacturing) and Packifyme (Amazon FBA visual strategy).
Outside of client work, Rizwan is fluent in Urdu and Punjabi (native) and English (fluent), holds a Bachelor's in Computer Science from KFUEIT, and is a former Graphics Design Instructor. He maintains a 100% Job Success Score with a 0–4 hour average response time, and takes on a small number of selective engagements each year for brands building something they want to live with for a long time. If you're launching a new product, refreshing an existing brand, or looking for a design partner who can think across packaging, print, and digital — that is usually a good reason to start a conversation.
Led Amazon FBA visual strategy across US, UK & EU markets. Designed 200+ listing image sets, A+ Content modules, and FBA-compliant packaging.
End-to-end brand management for 180+ active SKUs. Designed packaging, directed product photography, and maintained listing visuals.
Taught graphics design fundamentals and industry-standard software. Built curriculum covering design principles and real-world project work.
Custom graphic design, packaging, and print-ready materials for clients across multiple industries — apparel, sportswear, and UI work.
05 — Process
Four phases, run as a sequence rather than a checklist. Each phase ends with something the client can hold — a sharpened brief, a strategy document, a design direction, a delivered system.
Every engagement starts with competitor research, category analysis, and Amazon marketplace guidelines. I identify visual gaps in the category, study the top-performing ASINs, and figure out where the buyer's questions aren't being answered visually. Nothing gets designed in this phase — but everything designed later traces back to it. The goal is to find the differentiation opportunity before a single pixel is moved.
With the research in hand, I move into strategy — positioning, visual hierarchy, information architecture, and the mobile-first layout that will follow. This phase ends with a short, opinionated direction document the client can build against. It is intentionally lightweight: enough to align everyone on the strongest selling points, not so much that the work gets buried under process before it begins.
Design is where strategy becomes visible. I work in focused rounds, presenting coherent directions rather than endless variations, and refining in conversation with the client. Every asset — listing image, A+ module, packaging dieline, storefront tile — is designed as part of one system, so the brand reads the same wherever a customer meets it. Mobile-first, Amazon-compliant, conversion-focused.
Delivery is the hand-off that decides whether the work lives. I ship organized, production-ready files (print-ready artwork with accurate color, bleed, and dieline specifications; listing images at Amazon's exact specs), clear source files, and a short support window so the brand is set up to grow on its own. Many of my clients have been working with me across multiple engagements, not just one.
06 — Words
“Mirza did an incredible job on my Amazon A+ Content. He has a great eye for design and deeply understands Amazon's layout requirements. The final graphics are professional, polished, and exactly what the brand needed. Communication was seamless throughout the process.”
“Mirza did a fantastic job on our Amazon A+ content. Highly professional, detail-oriented, and delivered high-quality designs that perfectly captured our brand. Communication was seamless throughout the process. Will absolutely work with him again.”
“Rizwan was my key design partner in developing the N Reasons to Win triathlon and cycling apparel collections. Very dedicated and reliable professional! Highly recommended.”
“Rizwan designed print-ready bedding artwork and export carton artwork for our textile production runs for three years. His dielines and color separations never came back from the press with rework — and for a manufacturing business, that is everything.”
07 — Contact
The studio takes on a small number of engagements each year. If you are building a brand you want to live with for a long time, tell me a little about it.